Which of the Following Is a Guideline for Responding Effectively

question 14

Multiple Choice

Which of the following is a guideline for responding effectively to rumours and negative information in a social media environment?

• A) Limit your online presence to prevent online attacks and malicious campaigns.
• B) Assume that a positive reputation still needs to be diligently guarded and defended.
• C) Respond to each and every rumour or piece of negative information that appears in social media.
• D) Wait until a negative situation occurs to engage with customers in a social media environment.

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Definitions:

Ethnocentrism

The belief in the superiority of one's own ethnic group or culture, often leading to judgment of other cultures solely by the values and standards of one's own culture.

Simple Additive Rule

A decision-making process where each option is evaluated and scored on several criteria, and the scores are simply added up to make a decision.

Attribute Preference Rule

A decision-making heuristic where consumers select products or services based on a subset of relevant features that they prefer.

Elimination-by-aspects

A decision-making model in which choices are systematically rejected based on the absence of specific, desirable attributes.