A Traditional Press Release ________

question 70

Multiple Choice

A traditional press release ________.

• A) should be written directly to the ultimate audience, such as the readers of a newspaper
• B) does not follow the customary pattern for a positive message
• C) should contain positive, self-congratulatory adjectives and adverbs
• D) presents the good news first, followed by details and a positive close.

Distinguish between accumulating and non-accumulating leave entitlements under AASB 119.

Understand the origin of actuarial gains or losses in defined benefit plans.

Describe characteristics of defined contribution plans and employer obligations.

Compute liabilities and recognize obligations related to employee service.

---

Definitions:

Communication Efforts

The deliberate actions taken to convey information, ideas, or feelings to others, using various methods or channels to achieve effective communication.

Monitoring The Conversation

The practice of observing and analyzing discussions, especially on social media, to gauge public opinion or sentiment.

Corporate Communicators

Professionals responsible for managing and facilitating internal and external communication within a corporation.

Crisis

A critical or tumultuous situation that requires immediate attention and action to manage and mitigate its effects.