Brand Communities Are ________

question 28

Multiple Choice

Brand communities are ________.

• A) groups of several competing brands owned by the same corporation
• B) brands named for regions and landmarks
• C) groups of people united by their interest in and ownership or use of particular products
• D) brands that are sold and marketed in a relatively small and restricted geographical area

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Definitions:

Organic Design

A management and organizational structure approach emphasizing adaptability, teamwork, and decentralized decision-making.

Decentralized Authority

An organizational structure in which decision-making authority is distributed among various levels and departments, rather than being concentrated at a central point.

Narrow Spans of Control

An organizational structure where each manager has a limited number of direct reports, allowing for more intimate supervision and engagement.

Adaptive Organization

An organization that operates with a minimum of bureaucratic features and encourages worker empowerment and teamwork.