Examlex
Which of the following is a benefit of using IM?
Market Segmentation
The process of dividing a market into distinct groups of buyers with different needs, characteristics, or behaviors who might require separate products or marketing strategies.
Social Networking Sites
Platforms that allow users to build social networks or social relations with other people who share similar personal or career interests, activities, backgrounds, or real-life connections.
Traditional Segmenting Techniques
Classic methods used in marketing to divide the market into groups based on characteristics like demographics, psychographics, geography, and behavior.
Older Americans
Individuals within the United States who are considered to be of older age, often categorized as senior citizens, and facing unique societal, health, and economic challenges.
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