________ Are Communications Formats That Use One or More Visual

question 60

Short Answer

________ are communications formats that use one or more visual elements to convey a message.

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Definitions:

Research Techniques

A variety of methods and strategies used to gather data and information for the purpose of making business decisions.

BCG Growth-Market Share Matrix

A strategic planning tool that uses two dimensions: market growth rate and market share to categorize the business portfolio into four types: Stars, Question Marks, Cash Cows, and Dogs.

Strategic Business Units

Strategic business units are distinct divisions within a larger corporation, each focusing on a specific market segment or product line, and possessing its own strategy, resources, and objectives.

Dominant Market Share

A situation in which a company, product, or service holds a majority portion of the total sales in its market.