John WCarson,better Known as Johnny Carson,was the Host and Star of of "The

question 37

Essay

John W.Carson,better known as Johnny Carson,was the host and star of "The Tonight Show." His announcer used the phrase "Here's Johnny" to introduce Mr.Carson from the time the first show appeared in 1957.Carson licensed the phrase for use with a clothing line he endorsed as well as a line of men's toiletries.In 1976,a Michigan corporation began manufacturing and selling portable toilets for use at construction sites and at large outdoor events.The toilets were called,"Here's Johnny! portable toilets!" The company also used the phrase,"the world's foremost commodian" in describing its product.Mr.Carson filed suit.What would be the basis of his lawsuit?

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Definitions:

Fast-Second Strategy

An approach by a dominant firm in which it allows other firms in its industry to bear the risk of innovation and then quickly becomes the second firm to offer any successful new product or adopt any improved production process.

Gigantic Corporation

A term used to describe extremely large and influential multinational corporations, often with significant power over markets and economies.

Successful Innovations

Novel ideas, products, or technologies that have been successfully developed and accepted in the market, leading to commercial success or widespread adoption.

Monopolistic Competitors

Firms considered monopolistic competitors offer varied, yet somewhat substitutable, products to consumers, enabling them to have some degree of market power in their respective industries.