Examlex
What is defined as the number of atoms surrounding an atom in a crystal lattice and indicates how tightly the atoms are packed together?
Positioning
Repositioning a product or brand means strategizing its place in the market and consumer's mind, often in relation to competitors, through marketing, design, and messaging.
Psychographic
Relating to the study of personality, values, opinions, attitudes, interests, and lifestyles of consumers to segment markets and understand consumer behaviors.
Self-values Map
A graphical representation that showcases the values an individual or a group holds dear, often used in marketing to understand customer motivations.
Positioning
The strategy of placing a brand or product in the consumer's mind over and against competitors in terms of attributes, benefits, price, and quality.
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