The Probability That a New Advertising Campaign Will Increase Sales

question 28

Multiple Choice

The probability that a new advertising campaign will increase sales is assessed as being 0.80. The probability that the cost of developing the new ad campaign can be kept within the original budget allocation is 0.40. Assuming that the two events are independent, the probability that the cost is kept within budget and the campaign will increase sales is

• A) 0.20.
• B) 0.32.
• C) 0.40.
• D) 0.88.

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Definitions:

High Price

Refers to the cost of a product or service being significantly above average, often associated with premium quality or exclusivity.

M-commerce

Mobile commerce, which encompasses purchasing and selling goods and services through wireless handheld devices like smartphones and tablets.

AIDA Approach

A marketing strategy blueprint that stands for Attention, Interest, Desire, Action; used to guide the process of advertising or selling products and services.

Community Building

The process of fostering and strengthening the relationships and connections among individuals within a group or geographic area to create a sense of belonging.