The Manager of the Customer Service Division of a Major

question 115

Multiple Choice

The manager of the customer service division of a major consumer electronics company is interested in determining whether the customers who have purchased a DVD player made by the company over the past 12 months are satisfied with their products. Which of the following will be a good frame for drawing a sample?

• A) Telephone directory
• B) Voting registry
• C) The list of customers who returned the registration card
• D) A list of potential customers purchased from a database marketing company

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Definitions:

Equilibrium Output

The level of output at which the quantity supplied equals the quantity demanded in a market.

Pollution Abatement

Actions or measures implemented to reduce, control, or eliminate pollution from various sources.

Society's Perspective

The collective viewpoints, interests, and priorities of a community or population regarding various issues or policies.

Marginal Benefit

The extra utility or satisfaction garnered by consuming one more unit of a good or service.