TABLE 9-8 One of the Biggest Issues Facing E-Retailers Is the Ability

question 47

Short Answer

TABLE 9-8
One of the biggest issues facing e-retailers is the ability to turn browsers into buyers. This is measured by the conversion rate, the percentage of browsers who buy something in their visit to a site. The conversion rate for a company's website was 10.1%. The website at the company was redesigned in an attempt to increase its conversion rates. A samples of 200 browsers at the redesigned site was selected. Suppose that 24 browsers made a purchase. The company officials would like to know if there is evidence of an increase in conversion rate at the 5% level of significance.
-Referring to Table 9-8, what critical value should the company officials use to determine the rejection region?

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Definitions:

Greatest Degree of Freedom

A term that reflects the highest possible level of freedom an individual or society can achieve, often used in the context of political philosophy or human rights discussions.

Frontier Conditions

Refers to the challenging and often harsh circumstances faced by settlers and inhabitants at the edge of developed territory, where civilization meets the wilderness.

Coastal Cities

Urban areas located along coastlines, often characterized by significant population density, economic activity, and cultural diversity.