TABLE 9-8 One of the Biggest Issues Facing E-Retailers Is the Ability

question 42

Multiple Choice

TABLE 9-8
One of the biggest issues facing e-retailers is the ability to turn browsers into buyers. This is measured by the conversion rate, the percentage of browsers who buy something in their visit to a site. The conversion rate for a company's website was 10.1%. The website at the company was redesigned in an attempt to increase its conversion rates. A samples of 200 browsers at the redesigned site was selected. Suppose that 24 browsers made a purchase. The company officials would like to know if there is evidence of an increase in conversion rate at the 5% level of significance.
-Referring to Table 9-8, the null hypothesis will be rejected if the test statistic is

• A) greater than 1.645.
• B) less than 1.645.
• C) greater than -1.645.
• D) less than -1.645.

---

Definitions:

Alliance System

A system of agreements and treaties between countries that provides mutual defense and support in case of a conflict, often considered a cause of World War I.

Contraband

Goods that are illegal to be imported or exported.

Doughboys

were the U.S. infantrymen during World War I, known for their role in the European theater of the war.

Trenchfoot

A medical condition caused by prolonged exposure of the feet to damp, unsanitary, and cold conditions, often seen in soldiers in trench warfare.