TABLE 9-8 One of the Biggest Issues Facing E-Retailers Is the Ability

question 50

Essay

TABLE 9-8
One of the biggest issues facing e-retailers is the ability to turn browsers into buyers. This is measured by the conversion rate, the percentage of browsers who buy something in their visit to a site. The conversion rate for a company's website was 10.1%. The website at the company was redesigned in an attempt to increase its conversion rates. A samples of 200 browsers at the redesigned site was selected. Suppose that 24 browsers made a purchase. The company officials would like to know if there is evidence of an increase in conversion rate at the 5% level of significance.
-Referring to Table 9-8, the largest level of significance at which the null hypothesis will not be rejected is ________.

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Definitions:

Vertical Equity

The idea that taxpayers with a greater ability to pay taxes should pay larger amounts.

Tax System

The structured framework within which public authorities collect taxes from individuals and companies to fund public expenditures.

Ability-To-Pay Principle

The idea that taxes should be levied on a person according to how well that person can shoulder the burden

Government Services

Various forms of services provided to the public by the government, which can include education, healthcare, security, and infrastructure.