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When both firms have dominant strategies
Unique Problems
Specific and singular issues or challenges that are not commonly encountered or shared by others.
Buying and Selling
The basic components of commerce, where buying is the acquisition of goods or services while selling is the act of offering goods or services to buyers for a price.
Consultative Selling
A sales approach that prioritizes understanding the needs and challenges of the customer, offering solutions that specifically address those needs.
Customer Relationship Model
A strategy or framework used to manage a company's interactions with current and potential customers, typically involving the use of technology to organize, automate, and synchronize sales, marketing, customer service, and technical support.
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