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Random assignment mitigates the effects of extraneous variables in both laboratory and field experiments.
In-Store Displays
Promotional fixtures or arrangements in retail environments designed to attract customer attention and encourage purchases.
Checkout Counter
A designated area in a retail store where customers pay for their goods.
Store Entrance
The main access point for customers to enter a retail establishment, often designed to attract attention and encourage entry.
Advertising Appeal
The approach used to attract the attention of consumers and persuade them to purchase a product or service, often appealing to emotions or desires.
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