When Would a Salesperson Use the Undifferentiated Selling Approach

question 55

Multiple Choice

When would a salesperson use the undifferentiated selling approach?

• A)his company has a single target market
• B)his customers are heterogeneous
• C)the product line is varied and has different uses
• D)he does not have time to make distinctions among the various accounts in the territory
• E)the customer needs are different and customized presentations are required

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Definitions:

Book Value

The value of a company's assets minus its liabilities, often used to assess its financial health or compare its market value.

Loss On Sale

An economic condition wherein the selling price of an asset is less than its carrying value, resulting in a financial loss.

Total Assets

The total value of everything a company owns, including both current and non-current assets.

Net Income

The total earnings of a company after subtracting all expenses from revenue.