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What Are the Two General Approaches Used for Account Analysis

question 39

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What are the two general approaches used for account analysis and, what are some variables a salesperson should consider when choosing between these two approaches?


Definitions:

Perspective Taking

The cognitive capacity to consider the world from another individual's viewpoint.

Robert Selman

A psychologist known for his work on the development of social cognition and interpersonal understanding in children.

Erik Erikson

A developmental psychologist and psychoanalyst known for his theory on the psychosocial development of human beings, which outlines eight stages from infancy to adulthood with distinct challenges and tasks.

Global Evaluative Dimension

A concept in psychology that refers to the overarching way individuals assess or interpret their experiences or the world around them.

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