Which of the Following Is NOT One of the Eight

question 26

Multiple Choice

Which of the following is NOT one of the eight steps for increasing sales to customers?

• A)develop an account penetration program
• B)fight for shelf space and positioning
• C)assist the product's users
• D)assist the retailer's salespeople
• E)concentrate on diminishing your distribution

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Definitions:

Cultural Personality

A term that may refer to the collective personality characteristics, attitudes, and traits shared by people within a particular culture.

Power Distance

A cultural dimension that describes the extent to which individuals within a society accept that power in institutions and organizations is distributed unequally.

Openness

One of the five factors; willingness to try new things and be open to new experiences.

Neuroticism

A personality characteristic involving a long-term tendency to be in a negative emotional state, including anxiety, depression, and emotional instability.