You Are Aware One of Your Competitors Has Been Unethical

question 85

Multiple Choice

You are aware one of your competitors has been unethical telling wholesalers that your companies' computers use sub-optional parts in the manufacturing process, causing your computers to operate at a higher temperature and impacting the computers' performance.You are about to visit one of your regular wholesalers and want to forestall this objection.What could you do to prepare for this objection?

• A)do not discuss it unless it is brought up by the prospect
• B)the relationship you have developed with the wholesaler will overcome any perceived quality issue
• C)get your manager to approve a price discount if needed to facilitate a re-order
• D)include a strong evidence statement in your presentation and be prepared to back it up
• E)tell the client that your computers do not use such parts

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Definitions:

Firm's Assets

Resources owned by a company that have economic value and can provide future benefits.

Holding Company

A corporation that owns enough voting stock in another company to control its policy and management.

Conglomerate Merger

A type of merger involving companies that are involved in totally unrelated business activities, aiming for diversification.

Horizontal Merger

A merger between companies operating in the same industry, often as competitors offering similar products or services.