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The prospect states that, "This lockable gas cap is a bit of an inconvenience to have to open with a key." You respond with, "Yes, I can appreciate that; however, we designed them like that so that thieves wouldn't be able to steal your expensive gasoline.Don't you think that's a great feature?" What techniques is the salesperson using?
Term To Maturity
The length of time until the principal amount of a bond or other debt instrument is due to be repaid.
Yield To Maturity
The total expected return on a bond if held until its maturity date, expressed as an annual rate.
Coupon Rate
The annual interest rate paid by a bond relative to its face value, expressed as a percentage.
Duration-based Immunization
A strategy used in portfolio management to minimize the risk of interest rate fluctuations by matching the duration of assets and liabilities.
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