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The Prospect States That, "This Lockable Gas Cap Is a Bit

question 14

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The prospect states that, "This lockable gas cap is a bit of an inconvenience to have to open with a key." You respond with, "Yes, I can appreciate that; however, we designed them like that so that thieves wouldn't be able to steal your expensive gasoline.Don't you think that's a great feature?" What techniques is the salesperson using?


Definitions:

Term To Maturity

The length of time until the principal amount of a bond or other debt instrument is due to be repaid.

Yield To Maturity

The total expected return on a bond if held until its maturity date, expressed as an annual rate.

Coupon Rate

The annual interest rate paid by a bond relative to its face value, expressed as a percentage.

Duration-based Immunization

A strategy used in portfolio management to minimize the risk of interest rate fluctuations by matching the duration of assets and liabilities.

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