The Prospect Does Not Have to Become a Customer (Make

question 55

True/False

The prospect does not have to become a customer (make a purchase) before he or she can enter the conviction stage.

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Definitions:

Range

The difference between the highest and lowest values in a data set, showing the spread or dispersion of the data points.

Range

The gap between the maximum and minimum values within a set of data.

Standard Deviation

A metric for evaluating the degree of spread or deviation in a collection of data points.

Bimodal

A frequency distribution having two different values that are most commonly observed or two peaks.