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Habits are easy to change and, therefore, the salesperson goes through the training usage stages quickly.
Continue to Operate
A business decision to keep running the operations despite challenges or low profitability in the short term.
Fixed Costs
Expenses that do not change in proportion to the activity of a business, such as rent or salaries.
Monopolistically Competitive
A market structure in which many firms sell products that are similar but not identical, allowing for some degree of market power.
Profit-Maximizing Level
The level of output where a firm achieves its highest possible profit, typically where marginal cost equals marginal revenue.
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