The Customer Benefit Plan Contains the Nucleus of the Information

question 83

Multiple Choice

The customer benefit plan contains the nucleus of the information used by a salesperson in a sales presentation.What would a salesperson NOT include in step three of a customer benefit plan?

• A)the features
• B)forecast of profit per square feet
• C)payment plan
• D)projected return on investment
• E)suggested margin

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Definitions:

Double approach-avoidance Conflict

A psychological conflict that occurs when a person faces a choice between two options, each having both appealing and negative aspects.

Uplifts

Positive experiences or occurrences that can improve one's mood and counterbalance stress, enhancing overall well-being.

Hassles

Minor everyday annoyances or problems that, cumulatively, can contribute to stress and affect well-being.

Downturns

Periods or phases characterized by economic decline, reduced activity, or diminished performance.