The Owner of Tekna, a Manufacturer of Variable-Speed Saws and Routers

question 9

Multiple Choice

The owner of Tekna, a manufacturer of variable-speed saws and routers, is planning on having a booth at the Halifax Woodworking Trade Fair.He asks you for tips as he regards you as an expert in the area of sales and trade shows.Which of the following is NOT likely to be advice you would provide?

• A)Use your social media contacts to advertise your presence at the trade show
• B)Practice communicating two or three key points about his saws and routers
• C)Set goals each day for sales, leads, or contacts
• D)Before the show begins, make a list of major buyers at the show you want to pursue; however, avoid contacting them before the trade show so as not to appear overly pushy.
• E)Be prepared for rejection.Some buyers will ignore you - Don't take it personally

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Definitions:

Traceable Fixed Advertising

Costs of advertising that can be directly associated with a specific product or segment of the business.

Fixed General Factory Overhead

Costs associated with operating a factory that do not vary with the level of production, such as factory rent, insurance, and salaries of managers.

Variable Cost

Expenses that change in proportion to the activity of a business, such as cost of goods sold or materials costs.

Fixed Cost

Costs that do not vary with the level of output or production, such as rent, salaries, and insurance premiums.