Richard Is a Sales Representative for a Computer Manufacturer

question 8

Essay

Richard is a sales representative for a computer manufacturer.He has been successful in convincing the reseller of the value associated with his line of computers.What are the two major obstacles faced by Richard in trying to convince this reseller to give his new product some of the limited shelf space he has in his store? How can Richard overcome these obstacles?

---

Definitions:

Intraoperative Phase

The intraoperative phase is the period during a surgical procedure, starting from when the patient is taken into the operating room to when the surgery is completed and the patient is ready to be moved to recovery.

Sterile Field

A specific area, typically in a medical setting, kept free of all microorganisms to prevent infection during procedures.

Patient Safety

A healthcare discipline focused on minimizing harm to patients through the prevention, reduction, reporting, and analysis of medical error.

Anticoagulant

A substance that prevents the clotting of blood, used therapeutically to prevent or treat thrombosis and embolism.