John Is Shopping for Two Business Style Suites Which He

question 77

Multiple Choice

John is shopping for two business style suites which he will use to make presentations to potential clients.Which of the following are safe colours for him to choose?

• A)Red, white, and blue.
• B)Earth tone colours.
• C)Blue, grey, and black
• D)Brown, green, and blue
• E)Any bright colours

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Definitions:

Branding

A marketing decision in which an organization uses a name, phrase, design, symbols, or combination of these to identify its products and distinguish them from those of competitors.

Perceptual Benefits

The advantages a consumer believes they derive from a product or service based on their personal perceptions and feelings.

Gatorade Thirst Quencher

A widely recognized brand of sports drink formulated to hydrate and replenish nutrients and electrolytes lost during physical exertion.

Packaging

A component of a product that refers to any container in which it is offered for sale and on which label information is conveyed.