Examlex
Which one of the questions might a salesperson not ask the members of the buying centre in order to determine their buying needs?
Group Cohesiveness
The degree to which members of a group are attracted to each other and motivated to stay in the group.
Polarization
In psychology, the process by which an individual's opinions or attitudes become more extreme, often influenced by group dynamics.
Cautious Decisions
Decisions made with careful consideration of potential risks and consequences to minimize the likelihood of adverse outcomes.
Group Polarization
Group polarization describes the phenomenon where a group's prevailing attitudes or beliefs become more extreme after group discussions or interactions.
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