During a Sales Presentation, You, as the Salesperson, Must Be

question 19

Multiple Choice

During a sales presentation, you, as the salesperson, must be prepared to correct a negative impression the prospect may have about a product.Which of the following is not required by the salesperson to do in this case?

• A)Alter the importance of the attributes-make quality and service more important than price.
• B)Bring out unnoticed attributes of your products.
• C)Alter the buyer's beliefs about your competitors' products.
• D)Change the person's search for the "realistic" product into a more "ideal" product.
• E)Alter the buyer's beliefs about your products.

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Definitions:

Account Receivable

is money owed to a company by its customers for products or services that have been delivered but not yet paid for.

Current Ratio

A financial metric indicating how well a company can settle debts due within one year, determined by dividing current assets by current liabilities.

Equity Multiplier

A measure of a company's financial leverage, calculated as total assets divided by total equity, indicating how much of assets are financed by equity.

Du Pont Identity

A framework for analyzing a company's return on equity (ROE) by breaking it down into three components: operating efficiency, asset use efficiency, and financial leverage.