When Deciding How to Promote Her New Art Gallery, Lila

question 59

True/False

When deciding how to promote her new art gallery, Lila Williams decided that she did not need to throw a large grand opening reception. Instead, she promoted the center to the local artists groups and art schools in the area. Lila Williams was engaged in a concentrated targeting strategy.

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Definitions:

4%

An interest rate or percentage representing a part of a whole, especially in the context of financial rates.

C$ Per US$

The exchange rate determining how much Canadian dollars (C$) you can exchange for one US dollar (US$).

Exchange Rate

The financial value of one currency in the context of another for the purpose of exchange.

C$0.005

Represents a monetary value of five one-thousandths of a Canadian dollar.