A University That Uses Benefit Segmentation to Target Students Who

question 40

Multiple Choice

A university that uses benefit segmentation to target students who want to get a degree while still working full-time would most likely focus on

• A)providing classes at convenient times and offering online courses.
• B)discount pricing for students taking more than twelve credit hours.
• C)the higher average salaries earned by college graduates.
• D)the great variety of classes offered.
• E)hiring adjunct faculty to provide more variety.

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Definitions:

Common Share Price

The price at which a corporation's common shares are bought and sold on the stock market.

Rights-On Period

A defined timeframe during which shareholders can purchase additional shares before the public.

Dutch Auction

A type of auction where the auctioneer starts with a high asking price and lowers it until a participant is willing to accept the auctioneer's price, or a predetermined minimum price is reached.

Selling Shares

Selling shares refers to the act of disposing of ownership in a company by selling stock in the financial market, often to realize capital gains or liquidate an investment.