One of the Reasons Marketers Use Loyalty Segmentation Is

question 41

Multiple Choice

One of the reasons marketers use loyalty segmentation is

• A)the high cost of finding new customers.
• B)government tax incentives.
• C)accounting difficulties associated with identifying new customers.
• D)rapid population increases.
• E)the failure of micromarketing as a workable strategy.

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Definitions:

Nociceptors

Pain receptors; free endings of certain sensory neurons whose stimulation is perceived as pain.

Chemoreceptors

Sensory cells or organs responsive to chemical stimuli, involved in detecting changes in the chemical composition of the environment or body.

Nociceptor

A sensory receptor that responds to potentially damaging stimuli by sending signals to the spinal cord and brain, which is interpreted as pain.

Substance P

A peptide involved in transmitting pain messages to the brain and is involved in inflammatory processes.