Carrie's Tennis Camps Initially Identified Active Retirees Living in the Retirement

question 55

Multiple Choice

Carrie's Tennis Camps initially identified active retirees living in the retirement community nearby as one of its target markets. Carrie then tailored service and marketing messages to the interests and schedules of that audience. The company initially used ________ segmentation and then used ________ segmentation.

• A)micromarketing; loyalty
• B)lifestyle; macromarketing
• C)geodemographic; lifestyle
• D)geographic; loyalty
• E)behavioral; geodemographic

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Definitions:

Capital Lease

A lease classified as a purchase by the lessee for accounting purposes, as it involves the transfer of ownership rights of the asset to the lessee.

Transactions Costs

Expenses incurred when buying or selling goods and services, which can include fees, taxes, and other charges.

Buying And Selling

The basic actions of purchasing an asset and then selling it, fundamental processes in any market.

Operating Lease

A lease agreement allowing the use of an asset but does not convey rights of ownership of the asset.