In Theory, Why Is Micromarketing the Ultimate in STP Strategy

question 56

Essay

In theory, why is micromarketing the ultimate in STP strategy? What is the weakness associated with micromarketing?

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Definitions:

Independent Variables

Variables in an experiment or model that are manipulated or changed to observe their effects on dependent variables.

Single-Factor Designs

Experimental designs that involve only one independent variable to investigate its effect on a dependent variable.

Interaction Effect

Occurs when the effect of one independent variable on a dependent variable changes across the levels of another independent variable.