Examlex
Based on media habits, college students can be a less ________ market segment because students' media habits are quite diverse and firms might have to use a wide variety of media to attract this segment.
Purchase Task
The activities and decision-making processes involved in buying a product or service.
External Search
An information gathering process from outside sources before making a purchase decision.
Wrong Purchase Decision
A situation where a consumer regrets their buying choice, often due to misinformation, impulse buying, or unmet expectations.
Frequent Purchase
The repeated buying of goods or services on a regular basis, often indicative of customer loyalty or habitual behavior.
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