One Impact of the Three Types of Buying Situations Is

question 129

Multiple Choice

One impact of the three types of buying situations is that they

• A)create confusion among B2B sellers.
• B)suggest that B2B sellers should develop one marketing mix to use for all situations.
• C)require business sellers to be consistent in their marketing mixes.
• D)are theoretical and have little relation to what happens in the real world.
• E)call for different marketing and selling strategies.

---

Definitions:

Cognitive Development

Refers to the growth and change in intellectual capabilities, such as thought, reasoning, and problem-solving, that occur throughout a person's lifespan.

Piaget

Refers to Jean Piaget, a Swiss psychologist known for his pioneering work in the study of child development and his theory of cognitive development.

Classical-Conditioning Principles

The psychological mechanisms and rules through which organisms learn to associate stimuli and anticipate events, based on the work of Ivan Pavlov.

Frank

Open, honest, and direct in speech or writing, especially when dealing with unpalatable matters.