Maria's Favorite Online Store Allows Her to Have Skirts Made

question 50

Multiple Choice

Maria's favorite online store allows her to have skirts made to her exact measurements. At just 4'8" tall, it's difficult for her to find work appropriate skirts anywhere else. The online store Maria shops at is using

• A)undifferentiated targeting.
• B)micromarketing.
• C)demographic segmentation.
• D)lifestyle segmentation.
• E)mass customization.

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Definitions:

Planning and Budgeting

The process of defining an organization's goals, establishing strategies to achieve those goals, and allocating resources accordingly.

Controlling

The management function that involves monitoring performance, comparing it with goals, and taking corrective action as needed.

Democratic Style

A leadership approach that involves team members in the decision-making process, valuing their input and fostering a collaborative working environment.

Autocratic Style

A leadership style characterized by individual control over all decisions and little input from group members.