Examlex

Solved

Segment Profitability Asks Marketers to Consider Segment Size, Segment Adoption

question 51

Essay

Segment profitability asks marketers to consider segment size, segment adoption percentage, purchase behavior, profit margin percentage, and fixed costs. Select three of these five elements and explain where marketers will find solid quantifiable information to make the calculations.


Definitions:

Secondary Growth

Growth produced by lateral meristems, thickening the roots and shoots of woody plants.

Vascular Cambium

The vascular cambium is a layer of dividing cells in plants, responsible for producing new phloem and xylem, contributing to the plant's secondary growth.

Bark

The outer protective layer of a tree's trunk, branches, and roots, comprised of dead cells.

Organelles

Specialized structures within a cell that perform specific functions necessary for the cell's life, such as mitochondria, chloroplasts, and the Golgi apparatus.

Related Questions