Many Companies Use the Internet to Allow Consumers to Design

question 77

Multiple Choice

Many companies use the Internet to allow consumers to design customized products; for example, Nike allows customers to order shoes with custom color combinations. This is a form of

• A)micromarketing.
• B)concentrated targeting.
• C)psychographic segmentation.
• D)differentiated targeting.
• E)undifferentiated targeting.

---

Definitions:

Common Law

A body of unwritten laws based on legal precedents established by the courts.

Mens Rea

The legal principle of intent that must be proven in many crimes, referring to the criminal intent of the perpetrator.

White-collar Crimes

Non-violent crimes committed by individuals, typically during the course of their business activities, involving deception for financial gain.

Non-violent Offenses

Crimes that do not involve the use of any force or injury to the body of another person, such as theft or fraud.