The Marketers of an Investment Firm Just Developed a Promotional

question 131

Multiple Choice

The marketers of an investment firm just developed a promotional campaign for a new financial service. In a print ad intended for its Chinese market, a representative from the firm is shown shaking hands with an Asian customer-a symbol that a business relationship based on trust and honor has been established. To convey this same message to its U.S. market, the U.S. print ad features a customer in an office formally signing a contract. Which of Hofstede's cultural dimensions accounts for the difference in the two ads?

• A)power distance
• B)indulgence
• C)time orientation
• D)uncertainty avoidance
• E)individualism

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Definitions:

Contractual Issues

Matters concerning agreements between two or more parties, especially in the context of employment terms, workplace conditions, and worker compensation.

Union Rights

The law-based privileges and safeguards given to labor unions and their affiliates, encompassing the ability to unionize, negotiate agreements as a group, and participate in industrial actions.

Outsourcing Clause

A provision in a collective bargaining agreement that limits or regulates the extent to which an employer can contract out work to third parties.

Successorship Clause

A provision within a collective bargaining agreement that maintains the union's rights and preserves the workers' terms of employment when the business changes ownership.