Imagine That You Are a Marketing Executive for a Company

question 109

Essay

Imagine that you are a marketing executive for a company that manufactures office supplies, including pens and pencils. What type of marketing strategy would you consider for these products, and why?

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Definitions:

Decision Rules

Predetermined guidelines or criteria used to make choices among alternatives in decision-making processes.

E-HRM

Electronic Human Resource Management involves using information technology for managing HR processes and activities.

Administrative Activities

Tasks related to the management and execution of the day-to-day operations within an organization.

Information-gathering

The process of collecting data and information for the purpose of making decisions or understanding a situation.