Imagine That You Are a Marketing Executive at a Hairbrush

question 12

Essay

Imagine that you are a marketing executive at a hairbrush manufacturing company. How would you create and use a perceptual map? What positioning criteria might you use in creating it?

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Definitions:

Cellular Data

Wireless data transmitted over cellular networks to enable internet access on mobile devices without the need for Wi-Fi.

Secure Socket

A layer of security provided by protocols like SSL/TLS to ensure encrypted communication over the internet.

Protocol

A collection of protocols that regulate the sharing or transfer of information between devices.

URL

Uniform Resource Locator, the address of a specific webpage or file on the Internet.