Adidas Group Owns Reebok and Rockport-Both of Which Offer Different

question 13

Multiple Choice

Adidas Group owns Reebok and Rockport-both of which offer different types of shoes. Having a variety of brands allows Adidas to use a differentiated targeting strategy to

• A)engage in micromarketing for hard-to-fit shoe customers.
• B)obtain a bigger share of the shoe market.
• C)use mass marketing techniques.
• D)utilize geographic segmentation.
• E)generate economies of scale in advertising expenditures.

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Definitions:

RLC Parallel Circuit

An electrical circuit consisting of a resistor (R), inductor (L), and capacitor (C) all connected in parallel with each other, affecting the total impedance of the circuit.

Applied Voltage

The electrical potential difference provided by an external source that is applied across a component or circuit.

Inductance

The property of an electrical conductor by which a change in current in the conductor induces a voltage in both the conductor itself and in any nearby conductors by electromagnetic induction.

RLC Series Circuit

An electrical circuit consisting of a resistor (R), inductor (L), and capacitor (C) connected in a single line, forming a sequence of elements.