At Which Point in the STP Process Does a Firm

question 44

Multiple Choice

At which point in the STP process does a firm ensure its segmentation strategy is consistent with and derived from its strengths, weaknesses, opportunities, and threats?

• A)when the firm chooses a particular method for segmenting its market
• B)when the firm articulates the vision or objectives of its marketing strategy
• C)when the firm determines which segment is worth pursuing
• D)when the firm assesses the attractiveness of a target market
• E)when the firm presents the value of its product or service

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Definitions:

Discontinued Operations

Components of a business that have been sold or otherwise disposed of, or are classified as held for sale, and represent a separate major line of business or geographical area of operations.

Consolidated Net Income

The total net income of a parent company and its subsidiaries, after adjustments for minority interests, reported on a combined basis as if the group were a single entity.

Fair Value Enterprise Method

A valuation technique that estimates the value of an entire enterprise as if it were traded in the market, often used in the context of business combinations.

Cumulative Dividends

Dividends that accumulate if not paid in a given year, typically associated with preferred shares, and must be paid out before any dividends are given to common shareholders.