Recently the Lego Company Introduced a New Line of Toys

question 38

Multiple Choice

Recently the Lego company introduced a new line of toys designed for girls as a response to research which showed the company should market to this largely untapped group. Which type of segmentation revealed this information to the company?

• A)geographic
• B)geopsychographic
• C)psychographic
• D)geodemographic
• E)demographic

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Definitions:

Direct Write-Off Method

An accounting practice where uncollectible debts are charged against income at the time they are determined to be uncollectable, rather than provisioned for in advance.

Direct Write-Off Method

An accounting practice where specific bad debts are written off against income at the time they are deemed to be uncollectable.

Generally Accepted Accounting Principles

Generally Accepted Accounting Principles (GAAP) are a set of rules, standards, and procedures established for accounting and financial reporting, aimed at ensuring consistency and transparency.

Factoring

A financial transaction in which a business sells its accounts receivable (invoices) to a third party (factor) at a discount, to obtain immediate cash.