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The Tapestry™ Segmentation System Divides and Sorts Small Neighborhoods into Categories

question 119

Multiple Choice

The Tapestry™ Segmentation system divides and sorts small neighborhoods into categories using 60 or more characteristics such as income, home value, occupation, and education, as well as activity interests, such as sports, dancing, the arts, and so forth. This market research tool is an example of ________ segmentation.


Definitions:

New Equity

Funds raised by a company through the issuance of additional shares of stock, contributing to its equity capital.

Constant Rate

A fixed percentage or amount that does not change over a specified period.

Cost of Capital

The return rate that a company must achieve in order to justify the cost of an investment, essentially the cost of obtaining the funds necessary for financing a project or investment.

Pretax Cost

This refers to an expense or cost incurred by a business before accounting for taxes.

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