Segment Profitability Asks Marketers to Consider Segment Size, Segment Adoption

question 51

Essay

Segment profitability asks marketers to consider segment size, segment adoption percentage, purchase behavior, profit margin percentage, and fixed costs. Select three of these five elements and explain where marketers will find solid quantifiable information to make the calculations.

---

Definitions:

Biological Needs

Basic physiological requirements essential for maintaining life and health, such as food, water, air, and shelter.

Homeostasis

The ability of an organism or environment to maintain stability in response to changes.

Self-actualization

A concept in psychology representing the realization or fulfillment of one's talents and potentialities, considered as a drive or need present in everyone.

Drive Theorists

Psychologists who suggest that behavior is motivated by the desire to reduce internal tension caused by unmet biological needs.