Marketers Often Create a Special Marketing Mix for Loyalty Segments

question 76

Multiple Choice

Marketers often create a special marketing mix for loyalty segments because these segments are

• A)too large to service with ordinary targeting.
• B)difficult to identify.
• C)costly to acquire.
• D)generally profitable.
• E)constantly changing.

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Definitions:

Zamboni

A brand of ice resurfacer machine used to clean and smooth the surface of an ice rink.

Tractor

A powerful motor vehicle, typically having large rear wheels, used mainly in farming for hauling equipment and trailers.

Slush

Partially melted snow or ice, often found on roads and sidewalks during winter, which can be slippery and messy.

Applicant's

Possessive form referring to something that belongs to or is associated with the applicant.