For a Segmentation Strategy to Be Successful, the Customers in the Segment

question 103

Multiple Choice

For a segmentation strategy to be successful, the customers in the segment must react similarly and positively to the firm's marketing mix. In other words, the market segment must be

• A)substantial.
• B)perceptive.
• C)identifiable.
• D)reachable.
• E)responsive.

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Definitions:

Opportunity Cost

The cost of forgone alternatives, or the benefits that could have been received by choosing the next best alternative.

Soybeans

A type of legume native to East Asia, widely grown for its edible bean which has numerous uses, including oil and feedstock.

Alfalfa

Alfalfa is a perennial flowering plant widely cultivated as fodder for cattle due to its high nutrient content.

Comparative Advantage

An economic principle that suggests a country, individual, or company is most efficient at producing a certain good or service compared to others, enabling trade benefits.