Whenever the President of the Local Public University Promotes the Institution

question 54

Multiple Choice

Whenever the president of the local public university promotes the institution, he emphasizes the university's price most often because its tuition is much lower than neighboring private colleges, while students still receive a high-quality education with a student-centered faculty. He is positioning the institution based primarily on

• A)value.
• B)product attributes.
• C)symbols.
• D)competitive comparisons.
• E)profitability.

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Definitions:

Cost Center

A business unit or department that incurs expenses but does not directly generate revenues, typically evaluated on its cost efficiency.

Monitoring

The process of systematically checking or tracking activities or performance for compliance with expected standards.

Firm's Attention

The focus or priority that a company dedicates to a particular project, issue, or aspect of its operations.

Profit Centers

Divisions or branches of a business that are treated as separate entities for profit calculation and management purposes.