Allyson Is Determining What Went Gone Wrong with the Campaign

question 110

Multiple Choice

Allyson is determining what went gone wrong with the campaign she planned in Latin America for her company's product. She narrowed down the issues to sociocultural factors, which would include

• A)product uses and currency rates.
• B)trade agreements and trading blocs.
• C)potential tariffs and quotas.
• D)visible artifacts and underlying values.
• E)population distribution and logistics.

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Definitions:

Household Insecticide

Chemical substances used within homes to kill or repel insects.

Publicity Tools

Methods of obtaining nonpersonal presentation of an organization, product, or service without direct cost, such as news releases, news conferences, and public service announcements (PSAs).

Nonpersonal Presentation

The presentation of products or services through mass media channels, such as advertising, where direct interaction with the consumer is not involved.

Direct Cost

Expenses that can be directly traced to the production of a specific good or service, such as raw materials and labor.