Marketers Fear Negative Word of Mouth Because When Consumers Are

question 80

Multiple Choice

Marketers fear negative word of mouth because when consumers are dissatisfied, they

• A)are less likely to say something than when they are satisfied.
• B)often want to complain to many people.
• C)buy more of the product to prove they were correct in their criticism.
• D)often file a lawsuit.
• E)don't buy any of the company's other products.

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Definitions:

EEPROM

A type of non-volatile memory used in Computers and other electronic devices to store small amounts of data that must be saved when power is removed.

Vehicle Computer System

A network of electronic control units (ECUs) and software within a vehicle that manages various functions, from engine operation to entertainment systems.

PROM

Programmable Read-Only Memory; a type of digital memory that is programmed after the manufacturing process and cannot typically be reprogrammed or erased.

EEPROM

Electrically Erasable Programmable Read-Only Memory, a type of non-volatile memory used in computers and other devices for storing data.